Caretakers of the guild. Lords assist High Lords in helping with the guild members. It could be by power leveling or other types of raid or dungeon/PVP content. When helping the guild members to level through dungeons or battlegrounds, the lords should keep in mind that they are training them to become cooperative team players. When a spot opens for these particular players to be a part of a new Raid/PVP group, the transition should be easier for themselves as well as the rest of the group. Good team players are needed! Now knowing that the Lords and Highlords have worked with these lower ranking members, they may have some power in deciding what players of lower rank will have the opportunity to do these greater raid sessions.
Those who are taking up this position in becoming a lord will be preparing to achieve the rank of Highlord. So if you feel lord is the highest rank you want to achieve, being a lord is not the position for you. Only those who are serious in becoming Highlords are capable of becoming Lords.
Requirements for Becoming a Lord: Must be an active guild member and the rank of Raider. One mailed recommendation to the Grand Master from present Lord(s). Member will be interviewed by two members of Highlord rank or greater. Time of meeting will be scheduled and sent from in-game mail or verbally through Ventrilo.